We are Simplifying the Tech Revolution.

NICS IT AND BUSINESS SOLUTIONS LIMITED is a well-established IT company that has its corporate office at Airport Roundabout – Manhyia Road, Kumasi Ghana, and has a branch office at Adabraka opposite Live Fm Accra as well established it wings in Nigeria and has also branch office in Nasik, India, a partnering ownership with one of the leading IT firms in India. Founded in 2012 as an enterprise body, we have grown through challenges to become a limited liability firm today.

We are simplifying the tech revolutions. Our mission is to offer unbeatable rates, designs and developments or services based on our customer’s requirement. For many years, we’ve been bringing designing and developments based solutions to mid-sized and large companies in various set of industries

A very different perspective on marketing analytics, data-driven results and success

If our industry prides itself on being so results-oriented, why are there so many agency reviews?

Regardless of what the “pitch” is, most agencies primarily solve for awareness. Most strategies tend to start and end there. It’s only a question of how to say it best and to whom.  We don’t believe in that model, nor do we believe it’s an ultimate goal. We have a reputation for not just helping brands talk with the right people. That’s table stakes. We get paid to change behavior toward a brand that ultimately results in action that accelerates revenue. It’s about making real, lasting friends that do something about our brands. In the end, it’s a popularity contest. Sounds simplistic, but the brands that figure out how to go beyond the occasional transaction and actually make the most friends who stay, drive sales and repeat in volume are the brands that win.

And we have a very different perspective on success. Changing perceptions isn’t enough. We have to change behavior. We do that by using data and analytics. No guesswork. It’s data-driven imagination that leads to the right big ideas and great creative, and it helps us build those powerful relationships that move the business and achieve our results. We built a process that works the entire ecosystem of paid, earned, shared and owned. We have no discipline bias on which gets used when. Because we have one profit and loss statement, it’s all about what the situation needs. It’s all about what data tells us.

Our process uses the power of the Volumetrics of Insight®, marketing analytics that help determine the scalability, the volume of results that an insight has the potential to deliver. This allows advertising, media, PR and social, content, shopper experience, eCRM, SEO and everything else to work in sync and deliver on the marketing data and analytics. This analysis leads us to the source of volume that will have the greatest potential to deliver the best and biggest results. And that leads to consistent returns, over and over and over.